There is a book in print called the ‘Blue Ocean Strategy’. It has been around for years. It is a book on business strategies and marketing. Its premise is simple. There is a red ocean and a blue ocean within the realm of marketplace competition. The red ocean is made up of the bloody waters where the vast majority of businesses viciously fight for a small handful of customers. The blue ocean is where smart business owners find a way to create a unique market, product or service that is distinct from the rest. The result is little or no competition. Those in the blue ocean stand out. They are the real entrepreneurs. They have either a unique product or service. Coupled with the uniqueness of their product or service they have a keen intuition as to what people want and need. They also have what it takes to maximize what it means to be swimming in the blue ocean. They have what is known as MOJO. And it is that MOJO, more than anything else, that got them into the blue ocean in the first place.
New Geneva is among those that swim in the blue ocean. It is not the blue ocean of business but the blue ocean of theologically applied leadership academics. While Geneva may be viewed as competing with the colleges, bible schools, universities and seminaries that are scattered across the US in multitude, it is a very unique institution. This uniqueness in addition to the MOJO that fuels Geneva is what enables it to avoid swimming in the red ocean. The red ocean is full of colleges, Bible schools, seminaries and universities that are fighting to stay afloat in a sea of tremendous competition simply because they are all similarly structured and offer the same incentives.
The educational institutions of the red ocean offer degrees many of which have been given outstanding credentials. Most of these are secular academic degrees which automatically segregates them from the Bible colleges and seminaries. Those that confer these degrees swim in the most concentrated part of the red ocean. The Bible colleges and seminaries, while distinct from the secular universities, swim in their own concentrated section of the red ocean. America is full of them. The question is “Why?” What makes these institutions red ocean swimmers and what makes Geneva a blue ocean swimmer? The answer is “Theologically Applied Leadership Academics.” Geneva is training cultural leaders for the Re-Establishment of Christendom and a Christ Centered Western Civilization.
The majority of red ocean schools are academically stagnant. By not stressing the application of the knowledge they become an academic head scratching institution disseminating knowledge without the mentor-ship for its application.
Geneva swims in the blue ocean because it trains each individual student to be Christo-centric cultural warriors of Christian Reconstruction.